Software development · Content · AI training

Product engineering and marketing, handled by the same team.

An independent digital studio working with technology companies and founder-led brands. We cover product engineering, social media and content, and AI training for in-house teams — so the people building the product are the people taking it to market.

Services

Software development, content and AI training.

Most engagements combine two of these services. Each is led by a senior member of the team, and the person who scopes the work also does it.

Software development

Web and mobile applications, back-end and API engineering, and business-process automation, along with the architecture and advisory work around them. We write code your own team can maintain.

Social media & content

Strategy, content production and editing, channel management, community and reporting. We also handle brand identity and design systems, so the product and the marketing stay visually consistent.

Applied AI training

In-house workshops and structured programmes for client teams, focused on applying AI tools to real business and creative workflows rather than on theory.

How we work

Engagements that continue after launch.

Most engagements begin with one defined piece of work and continue on a monthly retainer, because a product needs the most attention in the weeks immediately after release.

  1. Scope

    A short paid discovery. We review what already exists, define the requirement, and identify the first piece worth building. You receive a written plan, whether or not you continue with us.

  2. Build

    Weekly delivery cycles, shipping to a staging environment you can review at any time. Each cycle ends with working software and a short written update.

  3. Ship

    Release, instrumentation and monitoring. We remain engaged through the first weeks of live traffic, when most issues surface.

  4. Iterate

    The retainer continues as an ongoing engineering partnership: new features, performance work, and straightforward advice on what is worth building next.

Who we work with

Startups, software companies and founder-led brands.

We work remotely, and most engagements come to us through referral.

  • Venture-backed startups building their first or second product
  • Small and medium-sized software companies without in-house senior engineering capacity
  • Founder-led brands that want the product and the marketing handled together
  • Teams that have inherited a codebase they cannot safely change
  • Companies that want to apply AI and are deciding where to start
  • Businesses coordinating separate development, design and marketing vendors
About

About the studio.

Open Water Studio was founded by an engineer and product lead with more than a decade of experience in consumer and B2B software, together with a partner whose background is in brand, content and creative direction. The studio is a permanent senior team, supported by specialists we have worked with for several years.

We work remotely, across several client time zones. That has shaped how we operate: decisions recorded in writing, short delivery cycles, and meetings only where a written update will not do.

Most of our work is long-term. The same team stays with a product as it grows, which is why engagements are structured as ongoing retainers.

Contact

Tell us what you are building.

Send us a short description of the work, or of what needs fixing. We reply within two business days.

contact@openwaterstudio.com